The EMyth – Michael Gerber

The EMyth
“What every successful entrepreneur knows” graces the top of this book and it certainly has some great lessons about being scalable and running a business. This book has clear operations and ways to get our of the hamster wheel that entrepreneurs get into and shows you how to work on your business, not in it. As I try and become more and more efficient at what I do, I realize I need to eliminate and delegate tasks to others. This can be a tough step, but once you have clearly outlined responsibilities, trimmed unnecessary tasks, you can be confident you are only assigning important tasks. Because the last thing an employee wants to feel, is that what they are doing is meaningless.

The EMyth was recommended to me by someone who joined Broadcast.com when the number of employees was still in the single digits. He stayed with them all the way until after they were acquired. I would say he knows a thing or two about knowing how to create and implement processes for a company to grow and be scalable.

Although the “revised” version that I was reading was printed in 1995, it’s principles certainly apply today. If you want to learn how to be scalable, create and organized business, . The underlying though of putting in processes to work for you reminds me of how Tim Ferriss looks at business.

The most important two things I got from the book was 1) to understand that you three different balanced personalities to start a business by yourself: The Entrepreneur, The Technician, and the Manager. Many businesses don’t work because a person knows how to do the work (Technician), but doesn’t know how to run a business (Entrepreneur) or manage people (Manager).

The other great part of this book, was addressing these questions before you start a business. These will help you develop a vision for your company, as you as you answer them honestly:

  • What do I wish my life to look like?
  • How do I wish my life to be on a day-to-day basis?
  • What would I like to be able to say I truly know in my life, about my life?
  • How would I like to be with other people in my life – my family, my friends, my business associates, my customers, my employees, my community?
  • How would I like people to think about me?
  • What would I like to be doing two years from now? Ten years from now? Twenty years fro now? When my life comes to a close?
  • What specifically would I like to learn during my life – spiritually, physically, financially, technically, intellectually? About relationships?
  • How much money will I need to do the things I wish to do By when will I need it?

For a brief summary of each part of the book, check out this link from Squeezed Books.

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